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Maybe you have just stepped into the social research process, you are doing a thesis, or maybe you are new to qualitative methods as an experienced researcher. Maybe you are looking for new ideas, you want a new and interesting research topic.

In the rapidly transforming digital world, you question where you will position your research in "virtual-real" combinations.

You are at the very beginning of the process or you say "I want to start the analysis, my data is ready".

Wherever you are on the journey, I intend to listen to you and light your way.

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To research people 'qualitatively' means that you intend to understand them. This is beyond algorithms. Let me show you how best to do this. I am here to listen to you.

I would like to express my deepest gratitude to Assoc. Prof. Dr. Elif Kuş Saillard. She was a guide for my thesis, enlightened me by qualitative reasoning. She was with me step by step during analysis and reporting. I learned qualitative analysis...

Sevda Sarı Demir, Ph.D. thesis, Middle East Technical University, Ankara, 2014, viii