NAM QUALITATIVE RESEARCH CENTRE & LAB
Advanced Solutions for Deeper Knowledge
"Dr Elif Kus Saillard is a recognised international authority in the Computer Aided Qualitative Data Analysis field."
Prof. Nigel Fielding, University of Surrey
We are still in the beginning of a revolution. In an ultra-connected digital world, an in-depth understanding of data is more crucial than it has ever been.
If you want to be innovative, digital and experience a real paradigm shift, you're welcome
Researching should not be a pain; it should be a delightful journey.
Improve your research experience with the support of a methodologist.
Learn how to come over the challenges. Make it simple. Be ready to change yourself.
Meet Dr. Elif Kus Saillard, expert on CAQDAS (Computer Aided Qualitative Data Analysis)
I have started my caqdas journey with my Ph.D. study (2001-2006). I studied caqdas as a subject in itself. The goal of my thesis was to discover the potential contributions of software to qualitative analysis. In order to make a realistic and comprehensive evaluation of caqdas, I had to develop a theoretical framework for qualitative data analysis that embraces the diversity of methodological approaches. And I tested how the software (NVivo2) works with different types of qualitative data (open-ended survey and unstructured text). Thanks to the embracing approach that I have taken in my thesis, I am very careful to not impose any methodological approach and judge quickly the practices of social researchers.
Since the beginning of 2007, I offer caqdas training to social researchers from various fields. I met thousands of researchers and I witnessed the methodological journey of quite many among them. I know the pain-points of the research process from the start to the end (choosing the subject, choosing the right tools, data creation, analytical strategy, data analysis, reporting, and publishing). I know that each researcher has a story, I listen to them and I guide them to find the best approach and best tools for their study.
I have a true passion for what I do and I am glad to receive positive feedbacks from those who received training from me. I am proud to be a pioneer and leading figure in Turkey in the field of qualitative methodology and caqdas.
In 2011, I co-organised an international conference in Istanbul (Qualitative Computing: Diverse Worlds and Research Practices), with top level speakers coming from the UK and Germany and participants from 15 countries.
In 2013 I founded NAM Qualitative Research Centre, a unique research center in its kind in Istanbul. NAM offers consultancy to researchers, workshops and is also an official reseller of the most powerful CAQDAS packages on the market. I am also frequently approached by the corporate sector seeking to analyze data in relation to marketing, human resources, and other areas.


I would like to express my deepest gratitude to Assoc. Prof. Dr. Elif Kuş Saillard. She was a guide for my thesis, enlightened me by qualitative reasoning. She was with me step by step during analysis and reporting. I learned qualitative analysis and IPA by this interaction with her. Without her supervision, patience and constant help, this dissertation would not have been possible.
Sevda Sarı Demir, Ph.D. thesis, Middle East Technical University, Ankara, 2014, viii

Dr. Saillard was incredibly accommodating when it came to scheduling remote, on-line trainings. She provided step-by-step instruction and made the process enjoyable; she is very easy to talk to and work with! Dr. Saillard also has a wealth of knowledge regarding mixed methods research outside of her technical expertise of MAXQDA; this background training of hers came in super handy when trying to determine how I wanted to approach my use of the software based on my project at hand. I couldn’t have asked for a better guide and introduction to MAXQDA!
-Faith R. Kares, Ph.D. (Postdoctoral Researcher & Project Manager, Museum of Science & Industry, Chicago)